Friday, 30 January 2009

Philippines keeps lead as text capital in region

The Manila Bulletin

The Philippines remains as the text capital of Asia Pacific, with Filipinos sending 2.37 billion text messages or SMS (Short Messaging Service), of the total 6.37 billion texts sent over messaging firm Acision’s regional network over the 2008/2009 Christmas and New Year period.

Now with 66 million Filipino mobile subscribers, texting in the Philippines increased 65% compared to the 2007 Holiday period, reaffirming that SMS still remains the communication mode of choice, according to Acision.

Overall, SMS traffic surged 40% in Asia Pacific during the period, forming the bulk of traffic. On the other hand, Multi-media Messaging Service (MMS) messages which include images, audio and video, rich text, totalled 9.54 million, company data revealed.

Indonesia ranked second to the Philippines, with 1.193 billion SMS sent, followed by Malaysia, with 1.075 billion, and Pakistan, with 763 million.

However, in terms of year-on-year growth, Pakistan traffic volume grew by 253% compared to last year during the same period. Australia grew 57% while Indonesia went up 27% and Malaysia, 13%.

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