Thursday, 11 June 2009

Globe says Philippine broadband users to hit 20m

Roderick T. dela Cruz
Manila Standard

THE number of households with broadband access is expected to rise to 4 million, or about 20 million users, and telecom companies have intensified their campaign to capture a larger share of the market.

Merchi Orlina, head of Globe Telecom’s Consumer Broadband Business Group, said telecom companies had cornered only a fourth, or over a million subscribers, of the potential market.

“Broadband penetration rate is just 8 to 12 percent in the Philippines. This is expected to rise because of very aggressive competition among providers,” Orlina said.

Globe Telecom has expanded its wireless broadband network by introducing its USB-based Broadband Tatoo and its Globe WiMax. The company will also soon deploy its own fiber-to-home technology that would compete with those of Philippine Long Distance Telephone Co. and SkyBroadband.

Orlina said that just a few weeks after introducing its WiMax service, Globe now had 4,000 subscribers.

WiMax, which stands for worldwide interoperability for microwave access, is a standards-based technology designed to enable the deployment of wireless broadband access as a cost-efficient alternative to cable and DSL.

Globe initially deployed WiMax in Metro Manila, Southern Luzon and Cagayan de Oro. Orlina said most of those who subscribed to WiMax service had switched from their old fixed-line connection.

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