Tuesday, 21 July 2009

McCann scores big at Tambuli Awards

Business Mirror
http://www.businessmirror.com.ph/index.php?option=com_content&view=article&id=13412:mccann-scores-big-at-tambuli-awards&catid=48:marketing&Itemid=73

Bringing home a sparkling array of gold, silvers, bronzes and platinum, McCann Worldgroup Philippines emerged as the biggest winner at the UA&P’s Tambuli Awards held on July 10. Highlight of the victory was the agency scoring the prestigious Carmencita Esteban Platinum Award, and bagging the Effectiveness Agency of the Year trophy.

The Carmencita Esteban Platinum Award is the highest distinction given in the competition, awarded to the campaign that has “effectively achieved integration demonstrated by a remarkable advancement in business performance while at the same time espousing a genuine commitment to social goals.” McCann Erickson and Coca-Cola bagged this much-coveted prize for Coke’s “Family Bonding on the Coke Side of Life.” This earned McCann Erickson’s Effectiveness Agency of the Year trophy. Coca-Cola, one of McCann’s biggest clients, was named the Effectiveness Advertiser of the Year.

In addition to the two top honors, McCann Erickson scored a variety of accolades for effective campaigns from its roster of big-brand clientele: a gold for Most Effective Family-Oriented Brand Campaign for Coca-Cola’s “Family Bonding on the Coke Side of Life”; a silver for Most Effective Teens Brand Campaign for “iamninoy”; two bronzes, one for Best Insight and Strategic Thinking category, for Biogesic’s “Ingat” and another for Best Innovative and Integrated Media Campaign for Skelan’s “Ayos na ang Buto-Buto.”

Universal McCann, the agency’s media arm, also won a bronze for Best Innovative and Integrated Media Campaign for Jollibee’s “Jollitown” and two silvers for two categories for J&J’s “Botelya”—one for Most Effective Family-Oriented Brand Campaign and another for Best Small-Budget Product Brand Campaign.

Nandy Villar, McCann Erickson’s managing director, is jubilant over the triumph: “The Tambuli Awards is a truly meaningful recognition, and we thank the judges for giving us this honor. While most advertising awards focus on creativity, the Tambuli Awards put as much emphasis on business results as it does to positive values. In that sense, it awards campaigns that are good for business and society.”

No comments:

Post a Comment