Tuesday, 22 December 2009

BPOs’ continued boom boosts language schools

Claudeth Mocon
Business Mirror

LEARNING a new language can be made easy, enjoyable and affordable—that’s the mantra of Berlitz Language and Learning Center, the world’s premier language service provider, which is enjoying a boom as outsourced businesses increasingly put a premium on proficiency in a foreign language.

Berlitz Philippines, with centers at Peninsula Court in Makati City and the newly opened branch at Connecticut in San Juan, is not only polishing the skills of those in the business-process outsourcing industry, but also making individuals ready for opportunities abroad—armed with another language.

William Go, president of Berlitz Philippines, said those aspiring to work or migrate abroad will no longer be faced with the dilemma of communicating or understanding a foreign language.

“One can benefit from our trainings. Those who want to work abroad, for example, who want to learn Japanese, can enroll with us. Right now there are job opportunities in Japan for nurses and caregivers. We give them lessons; or if you want to migrate to places like Canada, you can learn French here and you’ll have a big advantage because you know how to speak their language,” Go said after the soft launch in San Juan of the school’s latest branch on Saturday.

The launch was also graced by Berlitz board chairman Renato Constantino Jr., Berlitz director Fortune Joy de Lara, general managerAna Michelle Hilvano, and other partners. San Juan City Mayor Joseph Victor Ejercito also graced the opening of the new branch.

Ejercito thanked Berlitz for putting up business in San Juan.

Berlitz offers Language Training in English for Business Presentations, Business Writing, Grammar Fluency, Public Speaking, Accent Nuetralization Program, Business, Arts and Entertainment, Social Situations, Negotiations, Meeting and Presentations and Pronunciations also in  Filipino, Mandarin, Japanese, Spanish French, German, Italian, Portugese, Bahasa-Indonesia and Fookien.

It also offers Language Evaluation (Reading, Listening, Writing and Speaking) in English, Filipino, French, Spanish, Italian, German, Mandarin, Japanese, Portuguese, Dutch, Norwegian, Swedish, Bahasa-Indonesia, Thai and Korean.

Language Translation/Interpretation is also included, along with courses such as: United Kingdom and American Training in culture, geography and accent; Call Center Essentials like Customer Management, Stress Management and Effective Communication Skills, among others; and other cross-cultural training.

Go added that Berlitz is getting a boost from the BPO industry’s fast growth in the country and around the world. Berlitz, for instance, has the edge when it comes to assessing the competency of a call-center agent before hiring.

Potential employers want to make sure that what they get are really competent staff, Go said, noting that most of the Filipinos they graduate are employed in call centers.

“We are actually making Filipinos find jobs especially in BPOs; with Berlitz, their chances of hiring is higher,” he stressed.

For those interested, class types in Berlitz are as follows:

Private instruction, which is a “one-on-one class with you and your instructor. Lessons are done at your pace and class schedules are flexible”;  

Semi-Private Instruction. this type of class is similar to the private class, but the number of students is limited to two to three students that are of the same proficiency levels, as determined by their language instructors;

Group classes. These classes consist of four to six students who are of the same proficiency levels.

Charter Classes. Charter lessons were developed especially for their corporate and institutional clients. The internal group may have a maximum of 10 participants. Charter lessons are efficient because of the small number of students. Moreover, because of the fact that they work in the same company, their goals are attuned and they will have more interaction outside the classroom.

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