Friday, 18 December 2009

RP-made wheels make it big abroad

Manila Bulletin

Rota Wheels, a locally manufactured automotive alloy wheels, is now exported to 17 countries making it the most successful auto component export of the Philippines.

Rota Wheels is brand of industry leader Philippine Aluminum Wheels Inc. (PAWI) for the last 28 years. It is an automotive alloy wheels that come in various painted or chromed finish.

PAWI president Romy Roxas said that export sales of Rota Wheels now constitute about 70% of their total sales.

Depending on the month of the year, the domestic original equipment market (OEM) accounts for some 20% to 25% and the local after-market 5% to 10% of total sales.

“Rota Wheels is now a world-class product that is at par with Japanese and European brands. As a matter of fact, in terms of product quality, it is considered more superior to some Chinese and Indonesian brands,” Roxas said.

He added that PAWI has successfully broken into the export market by providing value for money in the alloy wheel products they supply the customers, ensuring product quality that is at par or even surpasses international standards and pricing their products at a level that is very competitive yet affordable to a wider range of individual customers.

Roxas was also proud that Rota Wheels as now being an international brand that is proudly Pinoy-made.

PAWI is the only local alloy wheel manufacturer that is 100% Filipino-owned and more importantly for us, operated by a 100% Filipino workforce of experienced workers, engineers and managers.

It is also the only local company with an in-house crash-testing facility that complies with international testing requirements for wheel manufacturing.

As a result, it is the only Philippine wheel brand that complies with, and even surpasses, international testing standards. We are also proud of the fact that we are the only Filipino wheel brand that is able to sell to automotive manufacturers both locally and internationally.

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