Wednesday, 27 January 2010

Convergys to hire 6,000 for expansion

Marites S. Villamor
BusinessWorld
http://www.bworldonline.com/main/content.php?id=5245

CEBU CITY -- American customer support service provider Convergys Corp. will further expand its Philippine operations with more clients requesting that their accounts be handled by Philippine sites.

Marife B. Zamora, Convergys vice-president and country manager for the Philippines, said the firm was looking at hiring 6,000 more employees nationwide this year to serve the growing “relationship management” requirements of clients who have specified that their accounts be handled by Philippine sites. Convergys operates 12 sites in the Philippines, employing some 20,000 call center workers.

“The Philippines is the most sought after site of our clients,” Ms. Zamora said in a press conference after the launching of the company’s recruitment fair here.

Stephen Daoust, Convergys vice-president for operations, said there was strong interest in Cebu sites especially after twin storms devastated Metro Manila and disrupted operations there last year.

“Some clients are looking to come into Cebu because it’s outside the typhoon belt,” Mr. Daoust said.

Convergys is adding 377 more seats to its Cebu operations this year.

Mr. Daoust said the firm will occupy three more floors at the i3 building in Asiatown IT Park. Convergys opened its i3 site early last year, its third in Cebu, with over 600 workstations spread across three floors. It also has a recruitment center.

The i3 site was one of five sites opened last year. It was inaugurated simultaneously with sites at the Technohub of the University of the Philippines and Ayala Land, Inc. in Quezon City and the Nuvali project of Ayala Land at Sta. Rosa, Laguna in April 2009. Convergys opened its largest call center at the Glorietta 5 mall in Makati last October.

Convergys’ Cebu operations also include a site at the i2 building, which started operations in April 2007, and Banawa, the firm’s first facility in Cebu that opened in November 2004.

Ms. Zamora said the recruitment fair, which featured a fashion show and concert, was intended to fill around 640 new positions that were made available as a result of additional workload going to Cebu.

Convergys tied up with Bench, a local clothing brand, for the fashion show to attract potential employees in the 21-26 age range.

“This is a new approach that allows us to stay one step ahead of the competition [in terms of recruitment efforts]. The good thing about Cebu is that it’s attracting employees from other parts of the Visayas and Mindanao as well,” Ms. Zamora said.

Aside from fashion shows and concerts, Convergys is also taking advantage of the growing popularity of mobile messaging and social networking sites to boost recruitment activities.

Convergys also has a call center in Bacolod aside from Metro Manila, Cebu and Laguna.

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