Wednesday, 24 March 2010

Ford eyes 5% growth in CBU exports

Manila Bulletin

Ford Group Philippines (FGP), the country’s lone volume exporter of completely built-up vehicles, expects exports to grow by 5 percent this year from the 2009 figure of 7,277 units on back of recovery in the ASEAN auto market.

Rick Baker, FGP president, noted that as of February this year, the company’s cumulative exports since 2002 have exceeded over 65,000 units valued at more than $800 million.

“We expect our exports to increase by about five percent as the ASEAN markets are forecasted to recover and show positive industry growth,” Baker said.

Ford’s CBU exports Ford Focus, Ford Escape and Mazda3to the three ASEAN countries Thailand, Indonesia and Malaysia.

In 2009, FGP posted a slight one percent growth in exports despite an eight percent decline in sales in the ASEAN auto market.

The positive 2009 performance was largely due to the completion of its largest-ever fleet sales order of 577 units of Philippine-made Ford Focus in the last quarter of last year to Ford Motor Indonesia for the Indonesian National Police Force.

Approximately 70 percent of its production exported to affiliates in other ASEAN markets.

The American carmaker also exported over 8,800 engines in 2009, bringing the cumulative total to 28,000 engines.

Baker said that they are happy with the government support of its export program.

“We are pleased with the support given to CBU exports from the Philippines and we encourage the government to continue to support this important business in the future,” Baker said.

For 2010, Baker said they expect to maintain its sales momentum with the launch of a number of exciting vehicle models for the Filipino market.

"In November 2009, we produced our 100,000th unit of vehicle production," he said.

“We will pull all stops to ensure positive growth for the company. The momentum is there, the commitment is unflinching, and our team is motivated to make it happen,” Baker added.

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