Friday, 9 April 2010

Ford Phils. posts 20% gain in quarter sales

Manila Bulletin

Ford Group Philippines (FGP) posted a 20 percent growth in sales in the first quarter sales over the same period last year as sales hit 1,926 units supported by a 14 percent increase in sales of Ford vehicle models and 38 percent improvement in sales of Mazda vehicles.

FGP president Rick Baker noted that both Ford and Mazda vehicle sales rose 26 percent in March over February sales.

“The strong performance was powered by a refreshed FGP portfolio featuring products that are leading in fuel economy, quality, safety, smart design and value,” Baker said.

In April, Baker said the company expects to exceed its 72,000-vehicle sales mark, surpassing both our 60,000- and 12,000-vehicle sales milestones for Ford and Mazda respectively.

The Ford Everest continues to be FGP's top performer, with March sales up 26 percent over the previous month and first quarter sales that increased 3 percent versus a year ago.

Sales of Ford Focus rose an impressive 68 percent in March year-over-year while Ford Escape’s robust sales performance continued, increasing 17 percent in March versus the same month last year. The nameplate also performed impressively in the first quarter with an increase of 43 percent compared to 2009.

In February, FGP upgraded the standards of luxurious driving with the introduction of the 2010 Ford Expedition Eddie Bauer EL, Ford E-150 Club Wagon and Ford Explorer Eddie Bauer.

On the other hand, Mazda Philippines continues to make significant contributions to the FGP business with the new Mazda2 that helps enhance its growing product line-up.

Reflecting a promising start for the company’s entry to the fast-growing B-Car segment, the Mazda2 has already sold 136 units after being officially launched just last month.

The Mazda3 has also been a consistent sales leader in the Mazda portfolio, reflected by a 7.5 percent increase in first quarter sales versus the same period last year.

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