Friday, 16 March 2012

Local Franchising Posts 17% Growth

Manila Bulletin

MANILA, Philippines — The domestic franchising industry remains robust with a 17 percent growth, from $9.4 billion in 2010 to $11 billion in sales in 2011 as more Filipinos tried their hands at entrepreneurship.

Franchising comprises an estimated 30 percent of total retail sales in the Philippines. The industry registered a staggering 262 percent jump from year 2000 to 2011.

Samie Lim, chairman of Francorp Philippines, a member of the worldwide network of Francorp International, cited a report by Bloomberg, a premier business website, confirming that the Philippines is now the leading Asian Tiger Economy that is beating China's growth in franchising.

“Franchising has a high success rate. Filipinos believe in the system and once entrepreneurs put 100 percent of their attention to their business, the results are simply unimaginable,” Lim said.

Organized in 1997, Francorp Philippines is the premier and leading franchise developer in the country, with over 200 successful franchises developed or assisted at various stages of their growth.

Francorp, which has presence in 22 countries worldwide, has been rigorous and dynamic in guiding clients through the franchise process, as proven by hundreds of its successful clientele, many of which have become international phenomenon such as Jollibee, Max’s, Goldilock’s, Pancake House, PR Gaz, Island Souvenirs, Bench, Kamiseta, The Generics Pharmacy, Crystal Clear and hundreds more.

Francorp clients account for more than 25 percent of the total franchises in the Philippine market and works nationwide with about as many as 5,000 entrepreneurs a year through franchise seminars, events, media and other marketing activities.

It was also able to help increase the number of franchise brands from a little over 100 in 1997 when Francorp was founded, to 1,300 in 2011. Francorp launches an average of 20 new franchises yearly during franchise expos and can be credited for creating hundreds of successful franchises that generate millions of jobs for the economy.

The Philippines offers the most strategic place for expanding and investing in franchising, according to Lim.

“Consumer index is at an all-time high. This is highlighted by new investors’ confidence in the country. Would-be franchisees include OFWs and new entrepreneurs who need to be guided by a ‘big brother’ in ensuring that their venture is a success.”

To mark Francorp’s 15 year in the Philippines, two seminars will be held featuring Don Boroian, Francorp chairman and top authority on franchising, and Lim.

The seminar ‘’World’s Best Franchise Secrets from the Master’’ is slated on March 19, 1-5 p.m., at the Crowne Plaza Ballroom Hotel in Ortigas Center, Pasig. Topics include ‘‘Franchising in the 21st Century: How the rules have changed business management tools;’’ “Franchise Trends Worth Watching,’’ ‘‘Building a National Franchise Network/ Chain’’ and ‘’Acquiring and Managing Multi-brands’’ etc. and the Hottest trends in global franchising.


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